As for the reasoning behind the concept presented, it results from the symbolic interpretation of the company's business process. Namely from the raw idea (ex: "I need a custom t-shirt ..."), represented by the rectangle at the base, the process (design creation, product processing, cutting, gluing, etc.) defined by the rectangle with partially rounded corners and the final stage handing over the finished product to the beneficiary, incorporated in the rectangle with the corners completely rounded.
Taken this process and transposed by order, the same services, but each with its particularity is visually represented by the pattern applied in the presentation and on a minimal scale, on the shirt.
Another argument that led to this result was the question: How to explain very simply and clearly the whole process presented above, but at the same time to be able to give a note of personality and identity of the brand.
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